With the growing number of users performing daily search queries to purchase their favourite products and services, it is important to optimize the site locally. Mobile users are growing daily as there are nearly 60% of search queries that are performed by the mobile devices. Hence it is important for the small business to optimize the site locally for the Google. Local SEO is different from general SEO in the way that the local audience is targeted in the SEO strategies. Here are the five local SEO tips for small businesses. 1) Optimize Your Site Optimize the site with local keywords which you can search using keyword tools such as Google Keyword Planner or Moz keyword Explorer. It is important to optimize the site and build the strong online presence including local keywords in the Meta tags and content. Perform the SEO audit and list the web pages along with the title and description in separate columns and analyse them. Now optimize the Meta tags including Title, Description with the local keywords to appear higher in the search engine result pages. 2) Create Local Listings Creating and optimizing the profile on the main online business directories is crucial. Add the accurate citations called NAP+W including the name, address, phone number and website of the business. This will help to boost the rankings in the search engine result pages and local 3 pack search results. 3) Effective Link Building Link building is one of the most important SEO tips for small businesses. If someone links your site to their site which is of high authority is the announcement that he trusts your content and the topics. You can also perform the SEO audit and analyse the backlinks of the competitors to utilize them in link building activities. This will help to build the quality links that will improve the authority of the site and position in the search engines. 4) Build Strong Presence on Social Media Create a business profile on top social media platforms such as Twitter, Facebook, Google+ and Instagram. Try to engage your followers with your social media posts and send the invites to your followers to attend the local events. Keep your social profiles active with the continuous interaction with the clients. The search engines will help to boost the rankings if you have more social shares, post engagements, social traffic and active followers. 5) Generate Online Reviews Ask your clients to leave a review after check out. Online reviews help to boost the rankings of the site in local search results. You can shoot an e-mail and ask for reviews after the purchase. Try to provide the links for all the business profiles to provide the options to choose from for writing reviews. This will help the customers to write a review on their favourite social or other online platforms.